A purchase of jewelry from Ada Diamonds is directly supporting the development of high tech applications of diamonds such as laser lenses, surgical knives, faster charging electric vehicles, water purification devices, high pressure anvils, semi-conductors, and more.

The short answer is that the mined diamond industry fears the coming disruption of laboratory grown diamonds. Unlike the taxi lobby and the hotel lobby, the diamond lobby has worked preemptively to fight the coming disruption, doing everything possible to stymie the growth of cultured diamonds.